Many brands rely on influencer marketing, creating stunts and gimmicks for advertising, but the distinction here is that the core of this brand is built around the very appeal that Donaldson has built over the last decade.
There's no denying the sweet success of MrBeast's chocolate bar company Feastables.
Even if you don't watch the YouTuber, you've probably heard MrBeast's name.
They have just four ingredients, are gluten free, and come in three flavors. Donaldson has Crohn's Disease, and the idea was to create a fun treat with a limited number of ingredients.