Dollar General Sweepstakes Rules

Feastables Dollar General Sweepstakes

OFFICIAL RULES

NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN.  A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING.

IMPORTANT: PLEASE CAREFULLY READ AND UNDERSTAND THESE OFFICIAL RULES (“OFFICIAL RULES”). THEY CONTAIN AN ARBITRATION AGREEMENT, JURY AND CLASS ACTION WAIVERS, LIMITATIONS ON FEASTABLES’ LIABILITY AND OTHER PROVISIONS THAT AFFECT YOUR LEGAL RIGHTS.

This Sweepstakes is in no way sponsored, endorsed, or administered by Instagram. Instagram is completely released of all liability by each Entrant in this Sweepstakes and does not sponsor or endorse this Sweepstakes.

SWEEPSTAKES DESCRIPTION:  The Feastables Dollar General Sweepstakes (the “Sweepstakes”) begins on January 12, 2026 at 12:00 a.m. Central Time (“CT”) and ends on February 13, 2026 at 11:59 p.m. CT (the “Sweepstakes Period”).  Entry in the Sweepstakes does not constitute entry into any other promotion, contest or sweepstakes.  By participating in the Sweepstakes, each entrant unconditionally accepts and agrees to comply with, be legally bound by, and abide by these Official Rules and the decisions of Feastables, Inc., 167 N Green Street, Chicago, IL  60607 (“Sponsor”), which shall be final and binding in all respects.

ELIGIBILITY:  Only legal United States residents residing in one (1) of the fifty (50) United States or the District of Columbia, Puerto Rico, and U.S. Territories and Possessions, who are eighteen (18) years of age or older at the time of entry, are eligible to enter.  Employees, officers and directors of Sponsor, MrBeast YouTube LLC, Dollar General Corporation, and their respective parent companies, affiliates, subsidiaries, and the advertising, fulfillment and marketing agencies involved in this Sweepstakes (collectively, the “Sweepstakes Entities”) and the immediate family members (parents, siblings, children, spouses, and life partners of each), and/or those living in the same household of each (whether related or not), are ineligible to enter the Sweepstakes or win a prize.  Sweepstakes is void where prohibited by law.

HOW TO ENTER:

NO PURCHASE NECESSARY.

To enter the Sweepstakes, you'll first need to become a registered user of www.Instagram.com (“Instagram”) or log-in to your Instagram account.  If you do not have an account, go to www.Instagram.com to create one. Instagram accounts are free. By submitting your information and creating an Instagram account, you agree to the Instagram Terms of Use and Privacy Notice. If you do not agree to such Terms of Use and Privacy Notice, you cannot create an Instagram account, or participate in this Contest.  Additionally, to enter, your account must be set to public.

During the Sweepstakes Period, visit a participating Dollar General and take a selfie with the Feastables display (“Photo”).  Then, you must log-in to your Instagram account, and post your Photo along with #feastablesatdg and #Feastables_Entry (the “Required Hashtags”), and tag @feastables (the “Tag”) to receive one (1) entry (“Entry”) into the Sweepstakes. All Entries must be posted to a non-private social media account and MUST include the Required Hashtags and Tag to be eligible as an entry into the Sweepstakes.  Photos will not be judged and will have no bearing on the determination of the winner.

Limit of one (1) Entry per person using only one (1) Instagram account throughout the Sweepstakes Period. Submissions received from any person or Instagram account in excess of the stated limitation will be void. If you choose to participate in the Sweepstakes using your mobile phone, standard data rates may apply. See your wireless service provider for pricing plan details. Although it is free to enter, standard message and data charges may be incurred if you use your mobile device to enter this Sweepstakes (e.g., via the Instagram mobile application). All entries received from any person that exceed the stated limitation will be disqualified.

Each Photo must meet the following “Photo Requirements” (any Photo that, in Sponsor’s sole and absolute discretion, violates the following criteria will be disqualified):

  • Photo must be responsive to the call-to-action, e.g. feature the entrant only along with the Feastables display at a participating Dollar General store location;
  • Entrant must be the rightful owner of the Photo;
  • Photo must NOT contain any material that infringes or violates (or that risks giving rise to any claims whatsoever in connection with) any right of a third-party including copyright, patent, trademark, trade secret or other proprietary, publicity or privacy rights, excluding the Feastables bar.  For example, Submission should NOT contain reference to sports team logos, celebrities, names or logos of businesses;  
  • Photo may include the entrant themself, but may not feature any third party’s name, image, or likeness;  
  • Photo must NOT contain subject matter which is, or could be considered, in the sole discretion of the Sweepstakes Entities, obscene, pornographic, violent (e.g., relating to murder, the sales of weapons, cruelty, abuse, etc.), defamatory, libelous, discriminatory (based on race, sex, religion, natural origin, physical disability, sexual orientation or age), illegal (e.g., illegal gambling, underage drinking, substance abuse, computer hacking, etc.), offensive, threatening, profane, hateful, degrading, harassing, or otherwise unlawful, tortious or objectionable;
  • Photo must NOT contain any content that promotes any particular political agenda or message;
  • Photo must NOT contain any personal identification, such as personal names or e-mail addresses;
  • Photo must NOT communicate messages or images inconsistent with the positive images and/or goodwill to which Sponsor wishes to associate;
  • Photo must NOT violate any law, regulation or guideline;
  • Photo must NOT contain any content that is protected by copyright (without the express prior written consent of the owner of such right), including any recognizable locations or include names and/or descriptions of any copyrighted media production, including, without limitation, films, books, television programming, etc., or identifying descriptions of any media property;
  • Photo must be compliant with Sponsor’s Terms of Service available at https://feastables.com/policies/terms-of-service; and
  • Photo must NOT contain any derogatory references to any of the Sweepstakes Entities.

Note: Sponsor reserves the right, in its sole discretion, to disqualify any entry in the Sweepstakes if Sponsor views the Photo as potentially infringing or otherwise a violation or potential violation of a third party’s rights or if it deems the Photo to be lacking in taste, quality, or to be objectionable or otherwise not in compliance with the Photo Requirements. Sponsor reserves the right to waive the Photo Requirements in its reasonable discretion.

By participating in the Sweepstakes, each entrant hereby warrants and represents that their entry, including without limitation the Photo submitted, complies with the Photo Requirements and all other requirements set out within these Official Rules.

All entries must be received in accordance with these Official Rules, including without limitation the deadlines stated herein, in order to participate.  The Website’s database clock will be the official timekeeper for online entries in this Sweepstakes.  In the event a dispute regarding the identity of the individual who actually submitted an entry cannot be resolved to Sponsor’s satisfaction, the affected entry will be deemed ineligible.  The Sweepstakes Entities shall not be responsible for incorrect or inaccurate entry information whether caused by Internet users or by any of the equipment or programming associated with or utilized in the Sweepstakes or by any technical or human error which may occur in the processing of the entries in the Sweepstakes.  The Sweepstakes Entities, Meta, Inc., and each of their respective agents, representatives, employees, directors, officers, successors, and assigns (collectively, the “Released Parties”) assume no responsibility or liability for any error, omission, interruption, deletion, theft or destruction, or unauthorized access to, or alteration of entries.  

GRANT OF RIGHTS: Each entrant into the Sweepstakes hereby irrevocably grants to Sponsor, its designees, affiliates, successors and assigns, the non-exclusive, irrevocable, fully paid, universal license to use, copy, sublicense, transmit, distribute, publicly perform, publish, delete or display the Photo in any media now known or hereafter devised including, but not limited to all forms of electronic media, print media and all forms of internet and wireless protocol in perpetuity and throughout the universe for advertising, marketing, publicity and promotional purposes in connection with the Sweepstakes and other marketing and promotions related to Sponsor.  Sponsor shall have the right, in its sole discretion, to edit, composite, morph, scan, duplicate, or alter the entry for any purpose which Sponsor deems necessary or desirable, and each entrant irrevocably waives any and all so-called moral rights they may have therein.

POTENTIAL WINNER SELECTION AND NOTIFICATION:  On or about February 13, 2026, two (2) potential prize winners will be randomly selected from all eligible entries received throughout the Sweepstakes Period.  Potential winners will be notified via a direct message to their Instagram account and/or a comment on their Photo and will be required to respond to the notification (as stated within the notification) within three (3) days to verify their eligibility and claim the prize. Sponsor, in its sole discretion, will attempt to contact up to three (3) potential winners of a prize in accordance with the above procedure, after which the prize in question may go unawarded if it remains unclaimed in Sponsor’s discretion. You do not need to follow Sponsor’s Instagram feed in order to participate in the Sweepstakes, however if you do not follow Sponsor’s Instagram feed, any direct message from Sponsor regarding the Sweepstakes will go directly to a potential winner’s ”Message Requests” box on Instagram.  It is the sole responsibility of entrants to check their Message Requests. Potential winners may be required to execute an affidavit of eligibility and liability/publicity release (collectively, the “Winner Documents”) as directed by Sponsor. If a potential winner cannot be reached, or in the event of noncompliance with these Official Rules, or if prize notification is returned as undeliverable, such potential winner will be disqualified and, at Sponsor’s sole discretion an alternate potential winner may be selected.  The odds of winning depend on the total number of eligible entries received during the Sweepstakes Period.

PRIZE:  

Two (2) Prizes are available.  Each Prize consists of a Feastables Prize Pack including a Feastables T-shirt, hoodie and hat, one (1) carton of Feastables chocolate bars, and a $50 Dollar General gift card.  The approximate retail value (“ARV”) of each Prize is $200.

No cash alternative or prize substitutions will be allowed, except Sponsor reserves the right to substitute prize(s) of comparable value if a prize listed is unavailable for any reason. Gift cards are subject to separate terms and conditions imposed by issuer.  All federal, state, and local taxes and all other costs associated with prize acceptance and use not specified herein as being provided are the sole responsibility of the winner.  

Sponsor makes no warranties, and hereby disclaims any and all warranties, express or implied, concerning any prize furnished by third parties in connection with the Sweepstakes.  WITHOUT LIMITING THE GENERALITY OF THE FOREGOING, PRIZE IS PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, AND SPONSOR HEREBY DISCLAIMS ALL SUCH WARRANTIES, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND/OR NON-INFRINGEMENT.

GENERAL:  Except where prohibited, acceptance of a prize constitutes prize winner’s permission for Sponsor and its designees to use prize winner’s name, photograph, voice, biographical information, statements and address (city and state) and any other likeness for advertising and/or publicity purposes worldwide and in all forms of media now known or hereafter developed, in perpetuity, without further notice or compensation.  Entrants agree that the Released Parties to the extent permissible by law (A) shall not be responsible or liable for, and are hereby released from, any and all costs, injuries, losses or damages of any kind, including, without limitation, death and bodily injury, due in whole or in part, directly or indirectly, to participation in the Sweepstakes or any Sweepstakes-related activity, or from entrants’ acceptance, receipt, possession and/or use or misuse of any prize, and (B) have not made any warranty, representation or guarantee express or implied, in fact or in law, with respect to any prize, including, without limitation, to such prize’s quality or fitness for a particular purpose. 

Released Parties are not responsible for incomplete, illegible, misdirected, misprinted, late, lost, damaged, or stolen entries or prize notifications; or for lost, interrupted, inaccessible or unavailable networks, servers, satellites, Internet service providers, websites, or other connections; or for miscommunications, failed, jumbled, scrambled, delayed, or misdirected computer, telephone or cable transmissions; or for any technical malfunctions, failures, difficulties or other errors of any kind or nature; or for the incorrect or inaccurate capture of information, or the failure to capture any information.  Sponsor reserves the right in its sole discretion to disqualify any individual who is found to be tampering with the entry process or the operation of the Sweepstakes, to be acting in violation of these Official Rules, or to be acting in an unsportsmanlike or disruptive manner, or with the intent to disrupt or undermine the legitimate operation of the Sweepstakes, or to annoy, abuse, threaten or harass any other person, and Sponsor reserves the right to seek damages and other remedies from any such person to the fullest extent permitted by law.  No mechanically reproduced, illegible, incomplete, forged, software-generated or other automated multiple entries will be accepted.  Sponsor reserves the right to modify, extend, suspend, or terminate the Sweepstakes if it determines, in its sole discretion, that the Sweepstakes is technically impaired or corrupted or that fraud or technical problems, failures or malfunctions or other causes beyond Sponsor’s control have destroyed or severely undermined or to any degree impaired the integrity, administration, security, proper play and/or feasibility of the Sweepstakes as contemplated herein. In the event Sponsor is prevented from awarding a prize or continuing with the Sweepstakes as contemplated herein by any event beyond its control, Sponsor shall have the right to modify, suspend, or terminate the Sweepstakes.  If the Sweepstakes is terminated before the designated end date, Sponsor will (if possible) select winners in a random drawing from all eligible, non-suspect entries received as of the date of the event giving rise to the termination.  Inclusion in such drawing shall be each entrant’s sole and exclusive remedy under such circumstances.  These Official Rules cannot be modified or amended in any way except in a written document issued by a duly authorized representative of Sponsor.  The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision.  In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.

All entries, receipts, mail-in entries, and Sweepstakes-related information submitted are subject to verification at any time and for any reason. The Sponsor reserves the right, in its sole and absolute discretion, to require proof of purchase, identity and/or eligibility (in a form acceptable to the Sponsor – including, without limitation, government issued photo identification): (i) for the purposes of verifying an entrant’s eligibility to participate in this Sweepstakes; (ii) for the purposes of verifying the eligibility and/or legitimacy of any entry, receipt photo, mail-in entry and/or other information entered (or purportedly entered) for the purposes of this Sweepstakes; and/or (iii) for any other reason the Sponsor deems necessary, in its sole and absolute discretion, for the purposes of administering this Sweepstakes in accordance with the letter and spirit of these Official Rules. Failure to provide such proof to the complete satisfaction of the Sponsor within the timeline specified by the Sponsor may result in disqualification in the sole and absolute discretion of the Sponsor.

By entering this Sweepstakes, each entrant expressly consents to the Sponsor, its agents and/or representatives, storing, sharing and using the personal information submitted only for the purpose of administering the Sweepstakes and in accordance with the Sponsor’s privacy policy (available at: feastables.com/policies/privacy-policy).This section does not limit any other consent(s) that an individual may provide the Sponsor or others in relation to the collection, use and/or disclosure of their personal information.

 

GOVERNING LAW:  To the fullest extent permitted by law, all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules or the rights and obligations of entrants or Sponsor in connection with the Sweepstakes shall be governed by and construed in accordance with the internal laws of the State of Illinois, USA without giving effect to any choice of law or conflict of law rules or provisions that would cause the application of any other state’s laws.  Any and all disputes relating to this Sweepstakes shall be brought within the federal, state and local courts within Cook County, Illinois.

MANDATORY INFORMAL DISPUTE RESOLUTION PROCESS:  If you have a “Dispute” (as defined below) with Sponsor relating to this Sweepstakes, you shall first provide Feastables with written notice (“Notice”) sent to the following address Feastables, 167 N Green Street, Chicago, IL 60607 ATTN: Legal Department. A Notice must include all of the following: (1) a detailed description of the Dispute; (2) the nature and basis of the claim(s); (3) the nature and basis of the specific relief sought and a detailed calculation for that relief; and (4) information sufficient for Feastables to evaluate your claim. Any Notice you submit must be signed by you. You and we agree to negotiate in good faith in an effort to resolve any Dispute. This should lead to resolution, but if for some reason the Dispute is not resolved satisfactorily within sixty (60) days after receipt of a compliant Notice, you and we agree to the further dispute resolution provisions below. Both you and we agree that this informal dispute resolution process is mandatory and a condition precedent that must be satisfied before initiating any formal dispute resolution proceeding. Any applicable statute of limitations will be tolled for sixty (60) days from the time a fully compliant Notice is served on the other party unless the parties mutually agree to extend that period.

BINDING INDIVIDUAL ARBITRATION:  You agree that the sole and exclusive forum and remedy for any and all disputes, actions, claims, or other controversies between you and Feastables that cannot be resolved informally and that relate in any way to or arise out of the Sweepstakes (“Dispute”) shall be final and binding arbitration. Dispute shall have the broadest possible meaning permitted by law.

You and we acknowledge that these Official Rules affect interstate commerce and that the Federal Arbitration Act (“FAA”) and federal arbitration law apply to arbitrations under these Official Rules (despite any other choice of law provision).

Arbitration under this Sweepstakes shall be administered by the American Arbitration Association (the “AAA”). The applicable AAA Consumer Arbitration Rules and AAA Mass Arbitration Supplementary Rules shall apply, as modified by these Official Rules. If you initiate arbitration, the applicable AAA rules will govern the payment of fees unless applicable law requires a different allocation of fees in order for this arbitration provision to be enforceable. If you are unable to pay your share of the AAA fees, we will consider a request to pay them on your behalf so long as you have fully complied with the informal dispute resolution process as set forth above.

The arbitration will be conducted before a sole neutral arbitrator who shall be located at or near the location where the arbitration will take place. The arbitration will be conducted at a location that is reasonably convenient for you.

The award of the arbitrator may require payment of the costs, fees, and/or expenses incurred by the prevailing party consistent with applicable law and the applicable AAA rules. The provisions of Fed. R. Civ. P. 68 may be applied by the arbitrator. The arbitrator shall be bound by these Official Rules as a court would and shall issue a reasoned, detailed decision explaining the essential findings and conclusions on which the award is based.

INDIVIDUAL RELIEF AND CLASS ACTION WAIVER: The parties agree that the arbitrator may award the same relief available in court provided that such relief (including declaratory or injunctive relief) shall only be in favor of the individual party seeking relief and only to the extent necessary to provide the relief warranted by that party’s individual claim. YOU AGREE THAT YOU BRING CLAIMS AGAINST FEASTABLES ONLY IN YOUR INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, REPRESENTATIVE, COLLECTIVE, OR PRIVATE ATTORNEY GENERAL PROCEEDING. FURTHER, UNLESS WE AGREE OTHERWISE, THE ARBITRATOR MAY NOT CONSOLIDATE ANY PERSON’S OR ENTITY’S CLAIMS WITH THOSE OF ANOTHER PERSON OR ENTITY AND MAY NOT OTHERWISE PRESIDE OVER ANY FORM OF A CLASS, REPRESENTATIVE, COLLECTIVE, OR PRIVATE ATTORNEY GENERAL PROCEEDING. IF AFTER EXHAUSTION OF ALL APPEALS ANY OF THESE PROHIBITIONS ON NON-INDIVIDUALIZED RELIEF; CLASS, REPRESENTATIVE, COLLECTIVE, AND PRIVATE ATTORNEY GENERAL CLAIMS; AND CONSOLIDATION IS FOUND TO BE UNENFORCEABLE AS TO A PARTICULAR CLAIM OR WITH RESPECT TO A PARTICULAR REQUEST FOR RELIEF (SUCH AS A REQUEST FOR INJUNCTIVE RELIEF), THEN YOU AGREE THAT SUCH A CLAIM OR REQUEST FOR RELIEF SHALL BE DECIDED BY A COURT AFTER ALL OTHER CLAIMS AND REQUESTS FOR RELIEF ARE ARBITRATED.

ADDITIONAL PROCEDURES FOR MASS ARBITRATION FILINGS: If twenty-five (25) or more claimants submit Notices or attempt to file demands for arbitration raising similar claims and are represented by the same or coordinated counsel, all of the cases must be resolved in arbitration using the AAA Mass Arbitration Supplementary Rules in stages using staged bellwether proceedings if they are not resolved prior to arbitration as set forth above. The parties agree that the individual resolution of claims in arbitration might be delayed if they elect to pursue claims in connection with twenty-five (25) or more similar claims. In the first stage, the parties shall each select up to fifteen (15) cases per side (thirty (30) cases total) to be filed in arbitration and resolved individually in accordance with this arbitration provision, with each case assigned to a separate arbitrator unless the parties mutually agree otherwise. During this time, no other cases may be filed in arbitration, and AAA shall not accept or administer arbitrations commenced in violation of this provision. If the parties are unable to resolve the remaining cases after the conclusion of the first stage of bellwether proceedings, each side may then select up to another fifteen (15) cases per side (thirty (30) cases total) to be filed in arbitration and addressed individually in accordance with this arbitration provision. During this second stage, no other cases may be filed in arbitration or accepted or administered by the AAA. This process of staged bellwether proceedings (thirty (30) cases total in each set of bellwether proceedings as outlined above) shall continue until the parties are able to resolve all of the claims, either through arbitration or settlement. If these mass filing procedures apply, any statute of limitations applicable to the claims set forth will be tolled from the time the first cases are selected for bellwether proceedings until a given claim is selected for a bellwether proceeding, withdrawn, or otherwise resolved. A court shall have the authority to enforce this provision and, if necessary, to enjoin the filing or prosecution of arbitrations.

OPTING OUT OF ARBITRATION:  IF YOU DO NOT WISH TO BE BOUND BY THIS ARBITRATION PROVISION, YOU MUST NOTIFY FEASTABLES IN WRITING WITHIN THIRTY (30) DAYS OF THE DATE THAT YOU FIRST HAD NOTICE OF THESE OFFICIAL RULES CONTAINING AN ARBITRATION PROVISION. THIS IS NOT A NEW OPT OUT RIGHT IF YOU WERE PREVIOUSLY BOUND BY AN ARBITRATION PROVISION. YOUR WRITTEN NOTIFICATION TO FEASTABLES MUST BE SENT VIA MAIL TO FEASTABLES, 167 N GREEN STREET, CHICAGO, IL 60607 ATTN: LEGAL DEPARTMENT. IT MUST INCLUDE YOUR NAME AND ADDRESS AS WELL AS A CLEAR STATEMENT THAT YOU DO NOT WISH TO RESOLVE DISPUTES WITH FEASTABLES THROUGH ARBITRATION. YOUR DECISION TO OPT OUT OF THIS ARBITRATION PROVISION WILL HAVE NO ADVERSE EFFECT ON YOUR PARTICIPATION IN THIS SWEEPSTAKES. IF YOU HAVE PREVIOUSLY NOTIFIED FEASTABLES OF YOUR DECISION TO OPT OUT OF ARBITRATION, YOU DO NOT NEED TO DO SO AGAIN. ANY OPT OUT RECEIVED AFTER THE THIRTY (30) DAY TIME PERIOD WILL NOT BE VALID.

Notwithstanding any provision in these Official Rules to the contrary, the parties agree that if we make future changes to this arbitration provision, except for changes to the Notice address, you may reject such changes by sending us written notice within thirty (30) days of the change to Feastables, 167 N Green Street, Chicago, IL 60607 ATTN: Legal Department. This is not an opt-out of arbitration altogether. By rejecting any future changes you are agreeing that you will arbitrate any Dispute in accordance with the language of this provision.

WE BOTH AGREE THAT, WHETHER ANY CLAIM IS IN ARBITRATION OR IN COURT, YOU AND FEASTABLES BOTH WAIVE ANY RIGHT TO A JURY TRIAL INVOLVING ANY CLAIMS OR DISPUTES BETWEEN US TO THE FULLEST EXTENT PERMITTED BY LAW.

In no event shall any claim, action or proceeding by you related in any way to these Official Rules be instituted more than one (1) year after the cause of action arose to the fullest extent permitted by law.

WINNER’S NAME:  The names of the confirmed winners will be posted at https://feastables.com/pages/winner-list.